Working On Our Story Board

This shows us working on our story board and shot lists for our music video.

What We Have Decided So Far
 

• We have created a narrative for the music video: there will be a main girl, boy and a girl friend used within this.
• We have decided that there will be a main singer, however she will be singing about another persons' story.
• We have decided that the location of most of our shots will be in London.
• We have also decided that we will have the main singer in a landscape singing whereas most of the action narrative will be filmed in different locations.

Audience Profile

To create a profile of our audience I have decided to generate a simulation of the type of person that we would be targeting in our music video.

I have created the character of Rebecca Chapman and what her life would consist of through using social media as this is a growing tool used by many people in our target audience and as we are using different platforms such as a music video, digipak and website design these should appeal to those using social media.

This link below will go to Rebecca Chapman's 'Fakebook' profile:

The pictures below are created from the website http://simitator.com/

 

These examples of social media show that our audience must have a love of Pop music and also would have an experience of heartbreak because this is included in our narrative of our music video.

 

We will try and target this audience within our music video through the conventions of the genre including the use of; popular locations, current fashion and the narrative of the piece.

Letter of Permission

As we will be using a pre-existing song to use for my music video we need to ask permission to use the song from the record company that released the single Torn by Natalie Imbruglia which is RCA studios. I am doing this to ensure that there will be no copyright issues with the song as they know that we will be using it.

Our Song Choice: Torn by Natalie Imbruglia

We have chosen to use the song Torn by Natalie Imbruglia for our final video.

Reasons why we have Chosen this Song:

 

• The song has the potential for a clear narrative path for a music video.
• This song is well known by all members of the group and liked as a choice.
• The song has a female artist in it, which fits the group we are in.
• This song is from the pop music genre which we agreed we all wanted to follow.
• It was in the charts more than ten years ago. This means that we will not be tempted to copy any of the music video that already exists.
• This song also has the right tempo to lip sync well together with a video.

Read All About It: My Music Video Evaluation

What elements enable you to recognise the genre?

The genre of this music video is rap, but also a fusion with Pop music. This genre is established through the different settings in which the artists of the song are seen such as an empty warehouse and in large open spaces. However the main scenes with the child and the family scenes are seen as more important to focus on as there are many varied changes of scenes in this.


Why is it important from a distributor’s point-of-view that the video highlights the genre of the music?

It is important from a distributor’s point-of-view that the video highlights the genre of the music as it has to be seen clearly for an audience to be able to understand the context of the song and the reason why these creative choices have been used within the video.


How is the artist/band used in the video?

The artists Emeli Sande and Professor Green are seen in different shots from each other singing with their own emotions and takes on the song. Professor Green is seen as the older version of the child in the other scenes within this video, however this is only revealed at the end.


How many locations are used?

There are many different locations used the two artists can be seen in different places such as an empty warehouse, an empty concrete field and different locations in each. The narrative of the video has different locations set around a house setting which these scenes show: two bedrooms, the living room and the patio looking inside the house from the outside.


What will we use in the music video?

We have decided that  our main singer will be in different locations lip syncing and a separate story will follow off from this without any lip syncing. This will be effective as it places emphasis on the narrative of the story, but also shows the lip syncer in the main so that there is a balance created and follows the emotions of the singer. This music video shows that this choice of doing our music video can work and look effective.

Troublemaker: My Music Video Evaluation

 

The woman in Olly Murs’ Music Video is portrayed as  a ‘Troublemaker’, especially in a pivotal moment in the video 0.28. The ‘troublemaker’ gets slapped by a customer, which is seen to be an everyday life situation. As a reaction to this the woman pours water on him. It is not the assault that the people react to in the video, but the retaliation and narratively she is seen as causing ‘trouble’ for the sake of it.  Her actions against the customer result in her employer dismissing her from her job which the woman is seen as hurt and anguished at. The only positive side is the main singer, Olly seems shocked at both the mans behaviour and the woman's.

 

Within this evaluation I have looked at the representation of women within the music video to Olly Murs' Troublemaker.

I have looked at this due to the fact that we will be looking at representing women within our music video as we are a female group and will be starring within the video.

Love Me Again: My Music Video Evaluation

What elements enable you to recognise the genre?

The genre of this music video is established through the setting and the basic narrative. The setting is within a disco type senario and then there are two main characters; male and female. They seem to fall in love and then run away. The casting of the main characters also links with a Pop music genre as they are seen as young and wishing to have fun, which would be mirrored in their target audience.

Why is it important from a distributors point-of-view that the video highlights the genre of the music?

It is important for a distributor to show the genre of the music so that it targets the audience that they are wishing to aim for.

 

How is the artist/band used in the video?

The artist is the main act on the stage and sings whilst the action of the two main characters is seen in contrasting shots such as running across the streets and in different places within the club.

How many locations are used?

There is one location mainly used throughout the whole music video for the main singer (John Newman) however the 'main couple' are seen in different shots within the club and within the last couple of shots the main male and female characters are seen outside the club and running through the streets.

How does the film's media language appeal to its target audience?

The films media language appeals to the target audience