What elements enable you to recognise the genre?
The genre of this music video is rap, but also a fusion with Pop music. This genre is established through the different settings in which the artists of the song are seen such as an empty warehouse and in large open spaces. However the main scenes with the child and the family scenes are seen as more important to focus on as there are many varied changes of scenes in this.
Why is it important from a distributor’s point-of-view that the video highlights the genre of the music?
It is important from a distributor’s point-of-view that the video highlights the genre of the music as it has to be seen clearly for an audience to be able to understand the context of the song and the reason why these creative choices have been used within the video.
How is the artist/band used in the video?
The artists Emeli Sande and Professor Green are seen in different shots from each other singing with their own emotions and takes on the song. Professor Green is seen as the older version of the child in the other scenes within this video, however this is only revealed at the end.
How many locations are used?
There are many different locations used the two artists can be seen in different places such as an empty warehouse, an empty concrete field and different locations in each. The narrative of the video has different locations set around a house setting which these scenes show: two bedrooms, the living room and the patio looking inside the house from the outside.
What will we use in the music video?
We have decided that our main singer will be in different locations lip syncing and a separate story will follow off from this without any lip syncing. This will be effective as it places emphasis on the narrative of the story, but also shows the lip syncer in the main so that there is a balance created and follows the emotions of the singer. This music video shows that this choice of doing our music video can work and look effective.
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