To create a profile of our audience I have decided to generate a simulation of the type of person that we would be targeting in our music video.
I have created the character of
Rebecca Chapman and what her life would consist of through using social media as this is a growing tool used by many people in our target audience and as we are using different platforms such as a music video, digipak and website design these should appeal to those using social media.
This link below will go to
Rebecca Chapman's 'Fakebook' profile:
These examples of social media show that our audience must have a love of Pop music and also would have an experience of heartbreak because this is included in our narrative of our music video.
We will try and target this audience within our music video through the conventions of the genre including the use of; popular locations, current fashion and the narrative of the piece.